Here at Sports Innovation we are all about collaboration for the good of the Sport and Physical Activity sector. One of the greatest innovations we could see is proper joined up policy and collaboration across the delivery platforms so it would be remiss of us not join up where we can.

As some of us are Loughborough based we are working with the University to look at technology, research and insight. We work with the Sports Technology Institute, the Physical Activity and Public Health Research Group (PAPHRG) and from later this year with the Sports Business Institute at the new Loughborough University in London. 

As Loughborough University already support the work of the Sports Industry Group work #cuttingedgesport it would be foolish to duplicate. We will highlight their stories and hopefully add some insight to their work over time. 

It is worth having a look at their mini site. We hope to share some of our work and blogs with them as we feel we can offer insight into what might be coming from other sectors and further down the line in terms of the research and innovators we meet. Sports Industry Cutting Edge

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