Adapting Sports

As well as new wearable tech, new equipment and the explosion of social media and Apps we are aware that simple adaptations of existing sports and games maybe all that is needed to innovate! From 5-a-side football to 20-20 cricket adaptations of games have created new forms of the game – or kept a sport alive for new audiences.

We have worked with sports on adapting their offer for TV – seeing their sport from a commentators viewpoint and understanding the need of the consumer instead of the sport purist!

Again we would love you to share your stories, adaptations and the journeys you have undertaken to allow this to happen. We know for many sports bodies the changes can be painful and slow so we we work with you to help sow what can be achieved without losing the essence of the sport!


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